AI and search engine optimisationAEO – how to make your company visible in AI-powered search engines
The search engine landscape is changing fundamentally – and companies that fail to adapt risk becoming invisible. AI-powered answer engines like ChatGPT, Google SGE, and Perplexity choose their own sources, and most brands don't even know whether they're included. Now is the time to act.
AI and marketingChatbots are the new influencers that brands must win over
AI chatbots like ChatGPT and Gemini are no longer just tools – they have become the new digital influencers shaping how customers discover and evaluate brands. Companies that ignore this new reality risk becoming invisible in an increasingly AI-driven world. For Swedish companies, it is high time to act to ensure their visibility and relevance.
SEO & AEOOpenAI launches AI shopping in ChatGPT – but not for Amazon products
ChatGPT already receives <strong>50 million shopping-related queries per day</strong>. Questions like \"What are the best running shoes under $100?\" or \"Find a gift for my dad who loves golf.\
SEO & AEOAmazon sues Perplexity: the first major legal battle over AI shopping
On Friday, October 31st, Amazon sent a cease-and-desist letter to AI company Perplexity. On Tuesday, November 4th, Amazon sued the company in federal court in San Francisco.
SEO & AEO3.2 million Swedes use AI: New SCB numbers show why AEO is no longer optional
Statistics Sweden (SCB) is releasing figures today that should prompt every Swedish business leader to act immediately: 37% of Sweden’s population aged 16+ now uses generative AI tools. That’s 3.2 million potential customers searching for information in an entirely new way.
SEO & AEOHow AI Is Transforming E-commerce — and Killing Traditional SEO
Imagine taking a photo of your living room, uploading it to ChatGPT, and instantly seeing your layout with specific sofas from different retailers that you can buy on the spot. No Googling, no comparison sites, no hours of research. Just two handpicked recommendations — and a purchase decision. This isn’t the future. It’s reality right now, and it fundamentally changes how consumers find and buy products.
SEO & AEOIs Your Company Invisible to AI? How a Default Setting Can Cost You Millions in Lost Traffic
While your competitors appear in ChatGPT and Perplexity, your company may be completely blocked – without you even knowing it. There's a technical trap currently affecting thousands of Swedish companies, and most have no idea it exists. Cloudflare, which handles approximately 20% of all global internet traffic, has introduced a new default setting that can make your company completely invisible in AI search results – even if your content is perfectly optimized for AEO. The irony? Most companies affected have no idea it has happened.
SEO & AEOOne in five Swedes has already switched to AI – is your company ready?
New data from the Swedish Internet Foundation shows that the era of traditional search engines is rapidly coming to an end. For businesses, this represents a radical shift in how customers find information.
SEO & AEOPayPal and OpenAI are transforming e-commerce: from chat to checkout in seconds
Imagine chatting with ChatGPT about which sofa would fit your living room. The AI gives you two perfect options — and you can buy them instantly, pay with PayPal, and have them delivered to your door. All without ever leaving the chat window.
SEO & AEOThe race for AI advertising has begun: why organic visibility is your chance before the window closes
As AI platforms build their ad systems, companies face a critical choice: act now while organic visibility is still possible, or pay later when everything turns into pay to play.
SEO & AEOWalmart + ChatGPT: Why products that don’t appear in AI answers now become invisible
When the world’s largest retailer integrates with ChatGPT, the rules change for every company that sells products. It’s no longer enough to be on the shelf — you must be visible when AI makes the recommendation.
SEO & AEOAI-driven trading is no longer the future, it’s the present. Is your company ready?
When OpenAI unveiled its latest vision for ChatGPT last week, it became clear to everyone watching: the e-commerce landscape as we know it is about to undergo a fundamental makeover. And this time, it’s not just about adapting to a new trend – it’s about being visible when customers are actually making their purchase decisions.