Project Estimator

Audit to proposal
in minutes

Kaistone automatically generates a full project plan from every audit — phases, tasks, hours, and costs — so you can walk into a client meeting with a proposal already in hand.

Project Proposal

example.com · Generated by Kaistone

3 phases
117.5h
Total hours
$38,000
Total cost
6 months
Timeline
1. Technical Foundation42h$14,200
Add llms.txt to website root1h$800
Implement FAQ schema on key pages4h$2,400
Fix robots.txt to allow AI crawlers1h$800
Add Organization + SameAs schema3h$1,800
2. Content Optimisation38h$15,200
Rewrite top 5 pages as answer-ready content20h$8,000
Create FAQ sections for key service pages10h$4,000
3. Authority & Presence37.5h$8,600
Submit to G2, Capterra, and 3 directories8h$2,400
Build citation outreach campaign15h$4,500
TechnicalContentAuthority
Export PDF

How it works

From audit findings to a client-ready proposal in three steps.

01

Audit findings become tasks

Each AEO recommendation is automatically converted into a scoped task with a role assignment and hour estimate based on industry benchmarks.

02

Your rate card sets the costs

Set hourly rates once for each role in your agency. The estimator multiplies hours × rate to produce a total investment figure automatically.

03

Timeline and PDF in one click

Tasks are arranged into a 6-month Gantt timeline. One click exports a white-labeled PDF proposal ready to send to your client.

Project Timeline & Task Breakdown

See how Kaistone structures a full AEO project across phases, tasks, and a 6-month Gantt timeline.

Project Timeline & Task Breakdown

Click on phases to expand tasks

Task NamePriorityHrs
M1M2M3M4M5M6
Technical Foundation
Content Optimisation
Authority & Presence

Everything your proposal needs

Auto-scoped task list

Tasks are pre-populated from audit findings. Edit, add, or remove before sending.

Multi-role rate card

Set different hourly rates for SEO Specialist, Content Writer, Developer, and PM.

6-month Gantt timeline

Tasks are automatically arranged into phases across a 6-month delivery timeline.

White-labeled PDF export

One click exports a branded PDF with your logo, colors, and agency details.

Total investment summary

Hours, costs, and timeline are summarised at the top for quick client scanning.

Client approval flow

Send a link for online approval with a PIN code — no email attachments needed.

Agency margin opportunity

10–30× margin potential

Charge your client $499/month for AEO management. Pay Kaistone $299/month. Keep $200/month per client — before the project proposal revenue.

See the full agency model

Frequently Asked Questions

How does the Project Estimator calculate hours and costs?

The estimator uses a configurable rate card that you set up once for your agency. Tasks are pre-scoped based on the audit findings, and hours are estimated based on typical delivery times for each task type. You can adjust any estimate before sending the proposal.

Can I edit the tasks before sending the proposal to a client?

Yes. Every task, hour estimate, and cost is fully editable. You can add custom tasks, remove irrelevant ones, adjust hours, and reorder phases. The proposal is yours to shape.

What does the client receive?

The client receives a white-labeled PDF proposal with your agency's logo, colors, and contact details. It includes a project overview, phase breakdown, task list with effort estimates, timeline, and total investment.

Can I set different rates for different roles?

Yes. The rate card supports multiple roles (e.g. SEO Specialist, Content Writer, Developer, Project Manager) each with their own hourly rate. Tasks are automatically assigned to the appropriate role.

How long does it take to generate a proposal?

Once the audit is complete, generating the proposal takes a few minutes. The estimator pre-populates all tasks from the audit findings, so you're reviewing and adjusting rather than building from scratch.

Generate Your First Proposal

Run an audit, review the recommendations, and export a client-ready proposal — all in one session.