AEO and GEO help brands appear in AI-generated answers. SEO captures demand in traditional search results and provides the foundation both build on. Audit any website's visibility across ChatGPT, Perplexity, Google AI Overviews, and Claude. Generate a white-labeled project proposal your client can approve on the spot.
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Search engines and AI answer engines rely on dozens of signals to decide which brands to recommend. Kaistone audits your client's site across all four dimensions — AI Readability, Answer-Ready Content, Trust & Authority, and Platform Presence — and scores each one out of 100.
Every audit produces a clear, prioritised list of improvements ranked by impact, so your team knows exactly where to start.
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Kaistone translates audit findings into a structured project roadmap — broken into phases, assigned by role, and estimated in hours and cost. No more blank-page proposals.
Expand any phase to see individual tasks, mark items complete as you work, and share progress with clients in real time.
Learn MoreUpload your agency logo, set your brand colors, and every report becomes yours. Clients see your name, your design — Kaistone stays invisible.
Deliver polished, branded AEO and SEO reports in minutes. Win more retainers by showing up with a professional audit on the first call.
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Clear answers to the questions agencies ask most — about AEO, GEO, and how Kaistone works.
AEO — Answer Engine Optimization — is the discipline of structuring websites and content so that AI-powered answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude cite or surface the content in their responses. Unlike traditional SEO, which optimises for ranked blue links, AEO targets the direct, conversational answers that AI engines generate for users. Key signals include structured data (schema.org), clear question-and-answer formatting, authoritative entity signals, and content that directly answers specific queries.
GEO — Generative Engine Optimization — is the process of making content legible, trustworthy, and citable to large language models such as ChatGPT, Claude, and Gemini. Where AEO focuses on appearing in AI-generated answers, GEO focuses on being referenced as a source. Tactics include publishing original research, building entity authority through consistent structured data, and ensuring content is accessible to AI crawlers in raw HTML without requiring JavaScript execution.
Traditional SEO (Search Engine Optimization) optimises content to rank in Google’s blue-link search results. AEO (Answer Engine Optimization) optimises content to appear in the direct AI-generated answers that ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude provide. The two disciplines overlap — good SEO content is often good AEO content — but AEO requires additional signals: structured data, question-and-answer formatting, entity clarity, and AI-crawler accessibility. As AI search grows, AEO is becoming the primary channel for organic discovery.
Kaistone is an AEO and GEO audit platform built specifically for SEO and web agencies. It audits any website’s AI search visibility across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — then generates prioritised recommendations and a white-labeled project proposal with effort estimates, cost breakdowns, and a 6-month implementation roadmap. The platform also covers the SEO foundations that underpin AI visibility. Agencies use Kaistone to identify AEO, GEO, and SEO gaps for clients, produce professional proposals in minutes, and deliver projects.
Kaistone is built for SEO agencies, digital marketing agencies, and web agencies that want to offer AEO and GEO services to their clients. The platform is designed to be white-labeled — agencies can brand all client-facing reports and proposals with their own logo, colours, and domain.
AEO (Answer Engine Optimization) ensures a brand appears in the AI-generated answers that ChatGPT, Perplexity, and Google AI Overviews provide when users ask questions. GEO (Generative Engine Optimization) extends that presence to the broader generative AI landscape, including Gemini and Claude. SEO (Search Engine Optimization) captures demand in traditional search results and provides the technical and content foundation that both AEO and GEO build on. The three disciplines share a foundation — strong structured data, authoritative content, and technical accessibility — but each requires its own signals. Kaistone helps agencies work across all three layers with a single audit workflow.
Kaistone scores a website across four dimensions: AI Readability (is the content accessible to AI crawlers in static HTML?), Answer-Ready Content (does the page directly answer the questions users ask AI engines?), Trust & Authority (does the site have structured data, entity signals, and authoritative backlinks?), and Platform Presence (is the business listed on the platforms and directories AI models trust — Google Business Profile, Wikipedia, Wikidata, and industry directories?). Each dimension receives a score from 0–100, and the overall AEO score is a weighted composite.
Kaistone offers four plans. The Start plan is $19 per audit (1 audit, action plan included). The Basic plan is $39/month (20 audits/month, includes Project Estimator and White Label). The Agency plan is $59/month (30 audits/month, adds Embed). The Enterprise plan is $159/month with unlimited audits, White Label, Embed, and API access. All prices are in USD and exclude VAT.
Yes. The Basic, Agency, and Enterprise plans include full white-label functionality. You can upload your agency logo, set your brand colours, and configure a custom domain so that all client-facing audit reports and project proposals appear under your agency brand. Clients never see the Kaistone name unless you choose to show it.
More questions? Contact us or visit the AEO resource page.
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