AI Audit Engine

Audit Any Website's AI Visibility

Kaistone audits the source your client's site presents to AI — the signals ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude all rely on when they read and cite a page — and scores it across four critical dimensions.

Free audit — no credit card required

Four Categories. One Score.

Every audit scores the site across four AEO dimensions, each weighted by its impact on AI recommendation frequency.

AI Readability

How easily AI models can parse, understand, and extract information from the page. Covers structured data, semantic HTML, heading hierarchy, and content clarity.

  • Schema.org markup (Article, FAQ, HowTo, Product, Organization)
  • Heading hierarchy (H1 → H2 → H3 logical structure)
  • Semantic HTML5 elements (article, section, main, aside)
  • Reading level and sentence complexity
  • Content-to-HTML ratio
  • Duplicate content signals

Answer-Ready Content

Whether the page directly answers questions that users ask AI search engines. Covers FAQ sections, definition blocks, comparison tables, and direct answer formatting.

  • FAQ sections with schema markup
  • Definition and explanation blocks
  • Comparison tables and lists
  • Direct answer formatting (who/what/when/where/why/how)
  • Question-and-answer page structure
  • Featured snippet optimisation signals

Trust & Authority

Signals that tell AI models the site is a credible, authoritative source. Covers E-E-A-T signals, author information, citations, and brand consistency.

  • Author bio and credentials
  • Organization schema with contact details
  • External citations and references
  • HTTPS and security signals
  • Privacy policy and legal pages
  • Brand name consistency across pages

Platform Presence

Whether the business is listed on the platforms and directories that AI models trust. Covers Google Business Profile, Wikipedia, Wikidata, industry directories, and social profiles.

  • Google Business Profile claimed and complete
  • Wikipedia or Wikidata entity entry present
  • Industry directory and register listings
  • Social profiles consistent with brand name
  • Knowledge panel signals (structured entity data)
  • Third-party profile pages with consistent NAP data

Every AI System. One Audit.

Each AI system reads the web differently — our own controlled measurements at the AI Crawler Lab show how. Kaistone audits the source signals they all rely on, so one audit works for every system. Learn how these signals work in our AEO guide.

C

ChatGPT

OpenAI

GPTBot
P

Perplexity

Perplexity AI

PerplexityBot
G

Google AI Overviews

Google

Google-Extended
G

Gemini

Google DeepMind

Googlebot
C

Claude

Anthropic

ClaudeBot

Shown above: the systems agencies ask about most. The audit is not limited to them — source-level signals work for every AI system, including whatever ships next.

Frequently Asked Questions

How long does an AI visibility audit take?

A full audit completes in a couple of minutes to several minutes depending on how complex your site is. Kaistone checks all four AEO categories simultaneously across all AI search patterns.

Which AI platforms does Kaistone audit for?

By design, Kaistone runs no synthetic test prompts through individual platforms — it audits the source your site presents to AI: the signals ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and every other AI system rely on when they read and cite pages. Fix the source and every platform benefits, including the ones that launch next. The approach is grounded in our own measurements at the Kaistone AI Crawler Lab.

Does the audit include traditional SEO?

Yes — every audit includes a basic SEO audit at no extra cost: technical health, on-page SEO, user experience, and visibility & reach, with its own overall score. Combined with the four AEO dimensions, you get the full picture in one run.

Can I track progress between audits?

Yes. Compare Reports stores every audit per domain and shows the score over time, the delta versus the previous audit, and which recommendations were completed in between — client-ready proof that the work is paying off.

Do I need to install anything?

No installation required. Kaistone is a web-based tool — paste a URL and get results instantly.

Can I audit competitor websites?

Yes. You can audit any publicly accessible website URL, including competitor sites, to benchmark AI visibility.

Start Auditing Your Clients Today

Run your first audit free. No credit card required.

After the audit, use the Recommendations Engine to turn findings into a client-ready roadmap, or the Project Estimator to scope the work into a proposal.