Most websites are invisible to ChatGPT, Perplexity, and Google AI Overviews. We build sites that are not. Kaistone Custom covers everything — research, design, build, content, and ongoing optimisation — so you get results without managing the process.
When someone asks ChatGPT or Perplexity to recommend a service, the AI does not browse the web in real time. It draws on what it has already learned — from indexed pages, trusted sources, reviews, and discussions. If your business is not part of that data, it will not be recommended.
50%+
of searches are now answered directly by AI — no click to a website required
<40
average AEO score for an unoptimised website — most businesses fail at least two of the four critical dimensions
5
major AI platforms — ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews — each with their own ranking signals
Kaistone Custom is not a template or a plugin. It is a full-service engagement — from the first audit to the hundredth published page.
We start by scoring your current site across all four AEO dimensions and mapping every gap against your top competitors. You get a clear picture of where you stand before we touch a single line of code.
We build your site from the ground up on a static, AI-readable architecture. No WordPress, no page builders. Every page is structured so that AI crawlers can read, understand, and cite it — and so can Google.
AI search is specific. We create dozens of focused pages — each one written for a narrow use case, a particular audience, or a specific question. These pages are not in your navigation. They are indexed by AI and found when someone describes exactly the problem you solve.
AI models pull from Reddit, reviews, directories, and third-party sources — not just your website. We build the off-site presence that makes AI trust your brand: structured engagement in relevant communities, review strategy, and citations in the places AI actually reads.
We work with your existing photos and improve them using AI — better lighting, cleaner backgrounds, removed distractions. The result looks professionally shot without a new photoshoot. When you are ready for new images, we help you plan what to capture.
Once the site is live, you do not need a developer to make changes. We connect your site to an AI editing workflow — you describe the change you want, and the AI makes it. Updates go live automatically. No logins, no code, no waiting.
We keep the process simple. You focus on your business. We handle the technical work.
We run a full AEO and SEO audit on your existing website and research your top competitors. You get a clear report showing exactly where you stand and what needs to change.
Using your existing content, images, and brand as a starting point, we build the first version of your new site. It is structured for AI readability from day one — static pages, clean markup, proper schema, and fast load times.
You go through the site with us. We adjust copy, swap images, and tune the messaging until it reflects your business accurately. Nothing goes live until you are satisfied.
Once the main site is live, we start publishing the targeted subpages — narrow, specific pages written for the exact questions your ideal customers ask AI. These pages are what get you recommended.
We monitor your AI visibility, track traffic and bookings, and keep iterating. As AI models update and your business grows, the site grows with it.
Most website builders produce pages that are difficult for AI to read. JavaScript-heavy frameworks, dynamic content, and poor structure all reduce the chance that an AI model will cite your site in its answers.
We build on a static architecture — every page is pre-rendered HTML that any AI crawler can read instantly. No JavaScript required to see the content. No login walls. No dynamic rendering that hides text from bots.
The result is a site that scores well on both traditional SEO and AEO — and one that you can update through a simple AI chat interface, without touching the code.
How the system works
You
Describe a change in plain language to your AI assistant
AI assistant
Writes the updated code and commits it to your Git repository
Build system
Detects the new commit and rebuilds the site automatically
Live site
Updated pages are published — usually within minutes
AI crawlers
Index the new static HTML and update their knowledge
When an AI recommends a business, it is not just reading your website. It is drawing on everything it has learned about your brand — from reviews, community discussions, third-party articles, and academic or industry sources.
If those signals are weak or absent, even a well-built website will not get recommended. We build the full picture — on your site and off it.
Google Reviews, Trustpilot, and industry directories are primary sources for AI models. We help you build a consistent review presence that AI can cite as evidence of quality.
Reddit, industry forums, and Q&A platforms are where AI models look for real-world opinions. We build a genuine, helpful presence in the communities your customers use — contributing useful content, not promotional noise.
Published research, academic studies, and industry reports carry significant weight with AI models. We identify the credible sources that already support your claims and make sure they are properly linked and cited on your site.
Traditional SEO tried to reach as many people as possible with broad pages. AI search works differently. When someone describes their exact situation to an AI, the AI looks for content that matches that specific scenario — not a general overview.
We create pages that answer narrow, specific questions. Not "weight loss programme" — but "weight loss programme for people with limited mobility." Not "corporate retreat" — but "team wellness retreat for burned-out professionals in Sweden."
These pages are not in your main navigation. They are indexed by AI and found when someone describes exactly the situation you can help with. Hundreds of them, covering every scenario your ideal customer might describe.
Talk to us about your content strategyExample targeted pages
These pages are not visible in the navigation. They are found by AI when someone describes their exact situation.
Answers to the questions we hear most from businesses considering Kaistone Custom.
Kaistone Custom is a done-for-you service that covers website design and build, AEO and SEO strategy, content creation, AI-optimised subpages for specific audience segments, off-site authority building, and ongoing iteration. Everything is built on a static, AI-first architecture that you own completely.
The Kaistone platform gives agencies and teams the tools to run audits and generate proposals. Kaistone Custom is for businesses that want Kaistone to do the work — research, build, write, and optimise — from start to finish. You get the results without managing the process.
You own everything. The code lives in a Git repository under your account. The hosting is set up on your account. You have full access to every file, every page, and every piece of content. If you ever want to move on, you take everything with you.
The first working version of the site — with real structure, placeholder content, and the full AEO architecture in place — is typically ready within a few days. From there, we iterate together: refining copy, adding real images, and publishing the targeted subpages that drive AI recommendations.
Yes. We connect the site to a Git repository and set up an AI-powered editing workflow. You can make changes by chatting with an AI that has access to your site — no CMS login, no developer required. We show you exactly how it works before we hand it over.
We handle the migration carefully. Before launch, we map every existing URL and set up the correct redirects so search engines follow your content to its new location. The new site is significantly more AI- and SEO-friendly than most existing sites, so rankings typically improve after the initial transition period.
We work with any business that has a clear audience and a real story to tell. We have worked with health and wellness businesses, professional services, hospitality, and e-commerce. The approach adapts to the industry — the AEO and SEO fundamentals do not.
Send us a message through the contact form on this page. We will review your current site, run a quick audit, and come back to you with a clear picture of where you stand and what we would do. No commitment required for the first conversation.
Send us a message. We will review your current site, run a quick audit, and come back to you with a clear picture of what we would do and what it would cost. No commitment required.